How To Plan Your Online Course Content with LaToya Frazier

LaToya is 2 times published author, podcast host, business strategist, and busy mom of 3 who stepped out on faith and left her corporate career after 20+ years to pursue her dream as an entrepreneur. She used her business and personal experience to build a profitable and sustainable online business.

LaToya has been featured in Voyage Dallas Magazine and is a Certified Content Marketing & Customer Value Optimization Specialist through Digital Marketer. She empowers others to increase their impact & revenue by teaching them how to package their gifts and expertise and monetize them into a profitable program

Episode Highlights:

3:09 - No One Approach to Course Creation
4:10 - Importance of solving one problem
6:40 - One ___ Will Change Your Life If You Let It!
7:00 - Six Steps To Planning Course Content
8:40 - Setting non-monetary goals for your program
10:12 - "Clean Out Your Closet" analogy
11:32 - The 3 Rules of Brain Dumping
13:50 - The Sticky Note Method
21:28 - Importance of email list building relationships with buyers 28:00 - Best Practices for Tech Stack
29:20 - Outsource & Stay In Your Lane
30:05 - Budget or Else!
32:50 - Pre-Record Curriculum or Teach It Live?
36:49 - Where the Course Creation Industry Is Heading Next
39:18 - How to Connect With Latoya