The Hire Great Help Podcast

Scaling Smart in a Shifting Economy: How to Protect Your Profit Margins Without Sacrificing Quality

This episode will unpack how rising tariffs, supply chain instability, and global market shifts are quietly eating into small business profits—and how service-based and product-based entrepreneurs can adapt. You’ll explore:
What tariffs and import fees mean for your cost structure—even if you’re not directly importing
How to audit and adjust your delivery model to keep margins strong
The hidden risks of overcommitting during uncertain times
Smart delegation and automation to maintain quality without burning out your team
Real strategies to recession-proof your systems and pricing
👉 Experience Exponential, a comprehensive coaching program for certified experts ready to transition to earning income untethered from their time with a professional journey transformed into digital products, an automated sales process tailored for high-ticket clientele, and organized processes that ensure your business operates seamlessly, requiring minimal input from you inside a scalable, streamlined internal team structure.
Don't miss out on this opportunity to join a supportive community of like-minded professionals. Apply now - http://bit.ly/3TcugYD
Apply For "Exponential"
Pre Order "Rise Up! Effective Workforce Management for Startups Book"
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Productize Your Expertise: How I Made My First $100 on Etsy From My DFY Services (& You Can Too!)

Resources Mentioned
STRUCTURE Coaching Program: http://bit.ly/3TcugYD
The Help Line Etsy Store: https://thehelpline.etsy.com
🏅 Request Cena To Speak At Your Event: https://bit.ly/3YQsNIG
Join the Solopreneur to CEO Community: https://bit.ly/3KL47L1
Subscribe to the Solopreneur to CEO Newsletter: https://bit.ly/3SQEWL0
Order "Rise Up! Effective Workforce Management for Startups Book": https://bit.ly/3J4fLTo

Bonus Episode: Breaking Free from Delivery Deficits to Scale Without Burnout

What is a delivery deficit, and why does it matter? In this episode, we dive into a transformative approach to closing gaps in fulfilling your services. Our host breaks down why teaching this self-sufficiency at a fundamental level isn’t just beneficial for team efficiency but also critical for personal and professional growth in leadership.
Key Takeaways
1. The biggest mistake solopreneurs make when trying to scale.
2. Who to hire first (and why it’s not an assistant!).
3. Real-world examples of entrepreneurs who fixed their delivery issues.
4. How to create a scalable model for long-term success.
5. My personal journey from overwhelmed to streamlined.
6. Invitation to the my upcoming workshop for hands-on strategy implementation.
Resources Mentioned
STRUCTURE Coaching Program: http://bit.ly/3TcugYD
The Help Line (templates for teams): https://thehelpline.etsy.com
🏅 Request Cena To Speak At Your Event: https://bit.ly/3YQsNIG
Join the Solopreneur to CEO Community: https://bit.ly/3KL47L1
Subscribe to the Solopreneur to CEO Newsletter: https://bit.ly/3SQEWL0
Order "Rise Up! Effective Workforce Management for Startups Book": https://bit.ly/3J4fLTo
Tune in to learn how to empower, align, and elevate your team like never before!

How Health Coaches Use Our SHIFT Method to Boost Income to $100k-$600k Annually Without Gaps in Client Delivery

In this episode of The Hire Great Help Podcast, we dive into how health coaches can use the proven SHIFT Method to streamline their client delivery, enhance the client experience, and scale their businesses to $100k-$600k annually. We break down the common pitfalls of having a “melting pot” of offers and guide you through a three-phase process to create a cohesive client journey, build scalable workflows, and step into your role as a confident CEO.  
If you’ve been struggling with unclear program structures, gaps in client retention, or feeling overwhelmed with delivery, this episode offers actionable steps to help you simplify, scale, and succeed.
Key Highlights
- The Melting Pot Dilemma: Why having too many loosely defined offers can hurt client retention and clarity.  
- Red Carpet Client Experience: How to map out your ideal client journey to ensure seamless transitions and exceptional service.  
- The SHIFT Method Overview: 
  Phase 1: Design your Client Experience Map and document deliverables.    Phase 2: Build workflows and delegate roles effectively.    Phase 3: Embrace a CEO mindset by defining your role, clarifying your vision, and overcoming mental blocks.
Practical Takeaways: Immediate action steps to map your client journey, streamline operations, and boost retention.  
Episode Highlights
1. Why Clarity is Key to Retention: Clients need to understand what they’re getting out of your programs.  2. Client Experience Mapping: How to envision your clients’ journey and ensure every program fits into a logical ascension ladder.  3. The Importance of Delegation: Scaling your business requires removing yourself from day-to-day operations and trusting your team.  4. The CEO Mindset Shift: To scale effectively, you must embrace leadership, focus on your zone of genius, and delegate the rest.  
Resources Mentioned 
- Client Experience Map Template: A visual guide to help you outline the ideal client journey from start to finish.  - Asana: Project management tool for creating workflows and onboarding processes.  - The SHIFT Method Framework: Proven steps to streamline operations, improve retention, and boost income.  - https://www.hiregreathelp.com: To connect or learn more about coaching opportunities.  

- Map Your Client Experience: Start by envisioning the ideal journey for your clients, including key touch points and deliverables.  
Join the Community: Connect with like-minded coaches and get access to more resources on https://www.hiregreathelp.com  
Apply the SHIFT Method: Work with us to create a scalable, sustainable business model that aligns with your goals.  
   STRUCTURE Coaching Program: http://bit.ly/3TcugYD   The Help Line (templates for teams): https://thehelpline.etsy.com   🏅 Request Cena To Speak At Your Event: https://bit.ly/3YQsNIG   Join the Solopreneur to CEO Community: https://bit.ly/3KL47L1   Subscribe to the Solopreneur to CEO Newsletter: https://bit.ly/3SQEWL0   Order "Rise Up! Effective Workforce Management for Startups Book": https://bit.ly/3J4fLTo

Transform Employees into Role CEO's

In this episode, we dive into a transformative approach to employee empowerment, aiming to equip team members with the confidence and skills to become “CEOs” of their own roles. We explore how rethinking individual responsibility can reduce constant hand-holding, free up your time as a leader, and build a more autonomous, aligned team. Our host breaks down why teaching this self-sufficiency at a fundamental level isn’t just beneficial for team efficiency but also critical for personal and professional growth in leadership.
Key Takeaways
Understanding Group Coaching Program Goals
We discuss the purpose and goals of our group coaching program, emphasizing the importance of going beyond standard deliverables. This isn’t just a skill-building course; it’s about fostering real growth in every team member’s mindset and approach.
Breaking Down the Process
Learn why breaking down each task to its core components helps everyone see the value in their role. When each person understands how their work impacts the bigger picture, they can confidently take ownership and responsibility.
Identifying Opportunities for Growth
By mapping out roles in detail, it’s easier to identify where our clients (and their teams) can make impactful adjustments or additions. This clarity ensures that each program component aligns with client needs and team strengths.
Desire: Empowered Ownership
The ultimate goal is to empower employees to take on full ownership of their roles—becoming “role CEOs.” This change means no more constant back-and-forth with questions from clients and contractors, freeing leaders to focus on strategic growth instead.
Escaping the Validation Trap
Many leaders fall into the “Validation Trap,” feeling unsure about their capabilities and constantly seeking validation or doubting their worth. We address these common concerns and how to shift away from them by reinforcing skills and confidence within the team.
Vision of a Confident, Aligned Leader
Imagine a future where you lead with confidence, guided by intuition and focus. This episode provides actionable insights for aligning with your ethical values, securing buy-in from your team, and confidently leading from the front.
Episode Highlights
[03:15] - Cena shares a personal story of overcoming and the importance of leadership.
[10:00] - Discussion on the key components of a stepping into your leadership and its impact on your teams success.
[15:45] - Strategies for addressing and reframing limiting beliefs.
[20:30] - A practical roadmap for building structure in your business.
[25:00] - Invitation to join the STRUCTURE coaching program and the value of community support.
Discover how to unlock each team member’s potential and create a culture where employees see themselves as “CEOs” of their own roles. By focusing on clarity, responsibility, and empowerment, you’ll build a team that not only executes but innovates and grows in alignment with your vision.
Resources Mentioned
STRUCTURE Coaching Program: http://bit.ly/3TcugYD
The Help Line (templates for teams): https://thehelpline.etsy.com
🏅 Request Cena To Speak At Your Event: https://bit.ly/3YQsNIG
Join the Solopreneur to CEO Community: https://bit.ly/3KL47L1
Subscribe to the Solopreneur to CEO Newsletter: https://bit.ly/3SQEWL0
Order "Rise Up! Effective Workforce Management for Startups Book": https://bit.ly/3J4fLTo
Tune in to learn how to empower, align, and elevate your team like never before!

#1 Way To Productize Your Expertise

Let's dive deep into the number one way to productize your expertise: dashboards. Trust me, this is a game-changer!
If you're a solopreneur, coach, or service provider feeling overwhelmed by wearing all the hats in your business, this episode is tailor-made for you. We're talking about freeing yourself from the technical trap that locks up your time, freedom, and cash flow. And guess what? We're not just scratching the surface; we're getting into the nitty-gritty details.
I'm Cena Martin, your guide on this journey. With over a decade of experience in workforce development consulting, I've helped countless businesses—from Fortune 500 companies to local mom-and-pop shops—productize their expertise. And now, I'm here to help you do the same.
In this episode, I break down the concept of productizing your expertise through dashboards. Imagine taking your best-selling service, dissecting it into manageable phases, and creating a streamlined, automated process. This not only saves you time but also boosts your profits.
We'll walk through how to document each step of your service, identify the areas where your clients struggle the most, and turn those into valuable products like workbooks, e-books, or templates. And yes, I'll share real-life examples from my clients who've successfully implemented this strategy across various industries.
But that's not all! I'm also offering an exclusive three-day bootcamp to help you automate your onboarding process for new customers. Interested? DM the word "BOOTCAMP" on Instagram.
So, whether you're new to this or have been contemplating it for a while, this episode is packed with actionable insights to help you productize your expertise. Ready to begin? Hit play and let’s unlock your business potential together!
Oh, and if you're a multi six-figure expert feeling stuck, consider applying for my exclusive coaching program, Structured. This six-month program offers tailored strategies, mindset mastery, and community support to help you build a structured business and reclaim your time. Spaces are limited, so don't miss out!

The Power of Structure for Multi-Six-Figure Experts

Welcome back to the Hire Great Help Podcast! I'm Cena, your host, and today we're diving into something truly transformative: the power of structure in your business. If you're a multi-six-figure expert feeling overwhelmed or stuck, this episode is tailor-made for you.
Do you ever feel like you're not enough? Like all the success stories you hear are meant for someone else? Trust me, I've been there. A few years ago, I was juggling a young child, a teenager, and the chaos of a growing business. I felt like giving up so many times. But then, everything changed when I met a mentor who believed in me and guided me towards creating a structured business.
In this episode, I'll share why structure is vital for your success. Imagine your business as a magnificent building. Without a strong foundation, it's just a dream waiting to collapse. What if you could streamline your processes to save time and energy? What if you could finally focus on what you love, serving your clients and expanding your impact?
We'll dive into the three key elements you need: Efficiency, Scalability, and Clarity. I'll break down each one and show you how to implement them in your business. We'll also tackle those pesky doubts and limiting beliefs that hold you back. Trust me, your unique experiences, skills, and passion are what make you special.
Ready to take the next step? Join my exclusive coaching program, Structured. Over six months, you'll gain access to tailored strategies, mindset mastery, and community support—what I call the three Cs. Personalized coaching sessions, structured learning modules, and a network of like-minded entrepreneurs are just a click away.
Remember, spaces are incredibly limited. We typically only work with 15 to 20 clients per year to ensure each participant receives the attention and support they deserve. So don't wait. This is your moment to invest in yourself and your business.
Apply for Structure below. See you inside!
If this resonated with you, please share it with others who might need a boost of belief. Leave a review and don't forget to subscribe for more inspiring episodes. Until next time, believe in yourself and take that first step toward your structured success.

Breaking Free from the CEO Ownership Trap

Welcome back to the Hire Great Help Podcast! 🎉
Today, we’re diving into a topic that’s both liberating and a bit daunting: becoming the least important person in your business. Just imagine the freedom! If you’ve been glued to your phone or laptop, constantly communicating with all the moving parts of your business, this episode is for you.
This is the second episode in our new series aimed at helping you escape the technical grind and scale your business sustainably. If you missed the first episode, be sure to go back and catch up. But if you’re ready to roll, let’s jump right in!
Remember the cycle of pride and admiration for what you've built that I mentioned last time? It's holding you captive, limiting your business's growth. Today, we're talking about freeing yourself from the CEO ownership trap. Before we get into the nitty-gritty of delegation, let’s do some mental work. This is crucial for making it a reality.
Let me share a bit of my journey. When I started my first few businesses, I was constantly on my laptop, working 15-16 hours a day. It was exciting, but I had no clue what I was doing. Fast forward 10 years, and I’ve learned that success isn’t about clocking endless hours. It’s about seeing your business as separate from your self-worth.
We often link our ego to what we've created, which can become a trap. You might start believing that you’re the only one who can manage and grow your business. This belief can lead to burnout and a scattered feeling. The root of this is often fear—fear of not being able to handle more customers or commitments.
So here’s a challenge for you: Write down what it would look like to be the least important person in your business. This diagnosis of being stuck in the CEO ownership trap is the first step to healing. Hand off management tasks to your team and trust that they can handle it. If they need guidance, create some short SOPs or have them shadow you.
If you’re struggling with this, my team and I are here to help. Book a call with us, and we can explore how to effectively hand off tasks so you can enjoy some free time. The real pain is not knowing how to delegate and not being confident in the quality of work others will produce. But you can overcome this.
Listen to this short episode and ask yourself: What's a new thought, a new belief, and a new action you can take to break free from the ownership trap? I hope this was helpful. Share it with a fellow CEO or business bestie who could use some liberation. And make sure you get outside and enjoy this fall season!
See you in the next episode! 🍂
Episode Highlights:
[00:02:00] What would it look like for you to become the least important person in your business?
[00:05:15] A common discomfort that I hear from our clients.
[00:10:30] My personal journey of 10+ years as an entrepreneur.
[00:15:45] Let’s diagnose the real reason why you feel stuck in the day-to-day operations.
Resources Mentioned:
Book a Eligibility Call: http://bit.ly/3TcugYD
🏅 Request Cena To Speak At Your Event: https://bit.ly/3YQsNIG
Join the Solopreneur to CEO Community: https://bit.ly/3KL47L1
Subscribe to the Solopreneur to CEO Newsletter: https://bit.ly/3SQEWL0
Order "Rise Up! Effective Workforce Management for Startups Book": https://bit.ly/3J4fLTo
Connect with Us:
Facebook: https://www.facebook.com/hiregreathelp
X: https://x.com/hiregreathelp
IG Stories: https://www.instagram.com/hghconsulting/
LinkedIn Events: https://www.linkedin.com/company/hire-great-help-inc/
Youtube: https://www.youtube.com/c/CenaMartinofficial
TikTok: https://www.tiktok.com/@iamcenamartin
 
Thanks for tuning in! Make sure to subscribe to the Hire Great Help Podcast, leave a review, and share this episode with your friends. Follow us on social media for more updates, and I’ll see you in the next episode.